Rainbow Trust Children's Charity is a remarkable organization dedicated to providing emotional and practical support to families who have a child with life-threatening or terminal illness. Despite the gravity of the issues they address, Rainbow Trust boldly embodies a brand identity that radiates with vibrancy, brightness, and playfulness. This deliberate choice serves as a poignant reminder of their mission to infuse a glimmer of hope and joy into the lives of families enduring unimaginable hardships.
Throughout my collaboration with them over the years, I've had the privilege of crafting a diverse array of creative assets—these include animations, illustrations, digital greetings, and social media graphics. In every project, I endeavour to capture the essence of their spirit, weaving a narrative that resonates with warmth, compassion, and optimism.